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Canada’s Largest Student-Journalism Conference
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Sunday, February 16
 

10:00am EST

SEO Basics FULL
Sunday February 16, 2025 10:00am - 10:50am EST
Speakers
avatar for Shelby Blackley

Shelby Blackley

Manager, Newsroom SEO / Co-Founder, The Athletic / WTF is SEO?
Shelby is the Manager, Newsroom SEO for The Athletic and co-founder of WTF is SEO? Previously, she worked at The Globe and Mail, Mashable and Indiegraf. Shelby is also a community director of the board for WLUSP (The Cord) and a proud alum.Shelby has been in the audience development... Read More →
avatar for Jessie Willms

Jessie Willms

SEO Editor / Co-Founder, The Guardian US / WTF is SEO?
Jessie is a Toronto-based SEO editor at The Guardian US, co-founder of WTF is SEO, and a journalism instructor. She has developed her data, audience, SEO, and teaching skills at Canada’s top newsrooms. She's a proud alum of The Fulcrum.Now an SEO editor (with a love of data), she... Read More →
Sunday February 16, 2025 10:00am - 10:50am EST
MUSC 220

10:00am EST

State of the Campus Media Sector LIMITED
Sunday February 16, 2025 10:00am - 10:50am EST
As student newspapers and campus radio stations navigate a shifting media landscape, their roles as incubators of journalistic talent and defenders of student voices are more critical than ever. This roundtable discusses the unique challenges faced by campus media today, including funding cuts, digital transformation, and the fight for editorial independence. Together, we'll explore how student media can adapt, innovate, and persevere to continue serving their communities and shaping the next generation of journalists.
Speakers
avatar for Andrew Mrozowski

Andrew Mrozowski

Executive Editor, The Silhouette
Andrew is the Canadian University Press President and Executive Editor of the Silhouette at McMaster University (Hamilton, ON). As Executive Editor he strives to ensure the Silhouette is giving a platform to marginalized communities or voices that need to be amplified. When he's not... Read More →
avatar for Barry Rooke (he/him)

Barry Rooke (he/him)

Executive Director, National Campus and Community Radio Association (NCRA/ANREC)
Barry is a dedicated community organizer, scholar & leader. His focus is on supporting the organizations he works for and associates with, around developing new and enhanced avenues for success. He currently is the Executive Director for the National Campus and Community Radio Association... Read More →
Sunday February 16, 2025 10:00am - 10:50am EST
MUSC 311/313

10:00am EST

Where and how to find good stories FULL
Sunday February 16, 2025 10:00am - 10:50am EST
Ideas are journalism's most fundamental currency. But how do you find them -- and more importantly, how do you tell the difference between what's good and what's not? This session will take you step-by-step through the idea generation process of a Toronto Star reporter.
Speakers
avatar for Mark Colley

Mark Colley

Staff Reporter, Toronto Star
Mark Colley is a general assignment staff reporter at the Toronto Star. He covers sports, space, Swift and everything in between. He previously worked for CBC News Network and his work has appeared in The Globe and Mail, Canadian Press and Ottawa Citizen. He graduated from Carleton... Read More →
Sunday February 16, 2025 10:00am - 10:50am EST
MUSC 230

10:00am EST

Where do you put the money? LIMITED
Sunday February 16, 2025 10:00am - 10:50am EST
Speakers
avatar for Anil Sankar

Anil Sankar

Professor, Digital Audience Marketing, Sheridan College
I started in the mailroom of the CBC and stayed for more than 30 years after. My career has been anchored to this desire to inquire, learn and share the best ideas, the best information and stories with the world. I have deep experience in media content production having been a producer... Read More →
Sunday February 16, 2025 10:00am - 10:50am EST
MUSC 203

11:00am EST

SEO Basics FULL
Sunday February 16, 2025 11:00am - 11:50am EST
Speakers
avatar for Shelby Blackley

Shelby Blackley

Manager, Newsroom SEO / Co-Founder, The Athletic / WTF is SEO?
Shelby is the Manager, Newsroom SEO for The Athletic and co-founder of WTF is SEO? Previously, she worked at The Globe and Mail, Mashable and Indiegraf. Shelby is also a community director of the board for WLUSP (The Cord) and a proud alum.Shelby has been in the audience development... Read More →
avatar for Jessie Willms

Jessie Willms

SEO Editor / Co-Founder, The Guardian US / WTF is SEO?
Jessie is a Toronto-based SEO editor at The Guardian US, co-founder of WTF is SEO, and a journalism instructor. She has developed her data, audience, SEO, and teaching skills at Canada’s top newsrooms. She's a proud alum of The Fulcrum.Now an SEO editor (with a love of data), she... Read More →
Sunday February 16, 2025 11:00am - 11:50am EST
MUSC 220
 
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