About me
Shelby is the Manager, Newsroom SEO for The Athletic and co-founder of WTF is SEO? Previously, she worked at The Globe and Mail, Mashable and Indiegraf. Shelby is also a community director of the board for WLUSP (The Cord) and a proud alum.
Shelby has been in the audience development sphere for the last 10 years, specializing in news SEO, user journeys and newsletters. When she’s not thinking about search and journalism, Shelby spends her time frolicking through the trees, weight lifting or hanging out with her corgi puppy, Yoshi.
